multiple levels of automation to match all customers' capabilities
Inefficient supply system
Failed to read differences in customer demands in specific locations.
: Excess of inventories and shortage of specific products
Expect which products will be needed
concerning with target customer preference
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
1. Introduction about McDonald’s
1.1 Why McDonald's?
What is the common thing between Coca-cola and Hamburger? We think the common thing is the fact that there would be not much people who do not know about these products.
Almost every time we are revealed to these products, and it is not difficult to see someone eating Hamburger and Coca-cola. And especially, we want to cover about Mcdo
Some sample results obtained from playing the Beer game
This graphs are some sample results obtained from playing the Beer game. As you see, some section of the graph is below zero. It means that people demands, but the beer is out of stock. This result shows that it is very hard to forecast people's demands. and you can see It is more hard to forecast people's demands as go upstream.
This phe
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
For your healthier mouth
For a cleaner, fresher mouth
For whiter teeth
For your pocket
For kids
STRONG
-No. 1 market share in the world
-Market positioning as an effective germ killing mouthwash
OPPORTUNITY
-Increasing attention on hygiene and oral cavity.
-Small number of competitors.
Founded in 1962
On January 22, 2002 filed for bankruptcy protection
It had fa